Case studies and educational guides from real shoots across New Zealand and abroad. Each post shows how the work was planned, what happened on the day, and how the client used the images.

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Tru Women's Gym rebranding photoshoot

Featured Case Study

Tru Women’s Gym Remodel and Rebrand

Tru Gym, a women's-only gym in Frankton, won my half-day commercial package at the Bayleys Frankton charity golf auction. Owner Carla wanted the finished remodel documented — architectural frames, individual workouts and group scenes across up to 50 images, some destined for Queenstown bus advertising.

Latest Case Studies and Educational Guides

Maraetai Half Marathon

Event photography for Running Events at the Maraetai Half Marathon in Auckland, March 2024. The brief was hero marketing imagery rather than participant coverage — photographs built to sell the following year's race across the event's website and campaigns.

Spacebar Design School Furniture

A half-day product shoot for Spacebar Design at Westlake Boys High School, photographing a new range of sustainable furniture built for classrooms. Fifty images covering materials, textures, customisation and the furniture in use, for the company's website, social channels and promotional material.

UK Brand Rubbee Gets “Kiwi-fied”

Localising a UK product for the New Zealand market: Move Distribution brought in the Rubbee, a conversion kit that turns a pedal bike into an e-bike on demand. Shot across Auckland and Queenstown, delivering 50–100 images for the launch website, print, EDM and internal communications.

The Irony Around Upgrading Hiking Trails

On the Pouakai Circuit at Mt Taranaki I met a man who had laid planks on that same trail 56 years earlier. This is about the tension inside trail upgrades — boardwalks and stairs helicoptered in so vegetation can recover, on tracks we walk to escape exactly that kind of infrastructure.

Climbing to the Summit of Mount Ruapehu: What an Active Volcano Taught Me

Climbing to the summit of Mount Ruapehu takes about four and a half hours up and two and a half down, with crampons and ice axes mandatory for the upper three hours. Adrift Tongariro holds the only commercial concession to guide it. Here's what the climb is actually like, camera in hand.

Tips For Hiking In A Relationship

Advice for hiking with a partner who has less experience than you, written from taking my partner Laura into the New Zealand backcountry. Start small, carry a compass and paper map alongside up to three litres of water, and leave a note on the windscreen before a multi-day walk.

How I Became a Snow and Adventure Sports Photographer

I learned to snowboard on a plastic board in a New Jersey backyard and ended up a professional adventure sports photographer in Queenstown. This is how carrying a camera into the snow — first at Jay Peak on a Canon Rebel T6s — turned a hobby into a career.

Work With Me

Whether you have an idea for a commercial brand photo or video shoot, an action or adventure sports event that needs coverage, a branded documentary film or corporate event, I offer a variety of services to suit your needs.

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Interested in attending a workshop or training session with me? I offer many different workshop and teaching solutions, whether you are a solo operator or corporate team looking to develop your smartphone and content skills, or if you are a keen photographer looking to up-skill in adventure photography.

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Photographer, filmmaker and educator.  Capturing the human connection through relatable, impactful and candid imagery.

Queenstown Based, available across New Zealand and the US.