Social media and smartphone training for New Zealand business teams
The Content Engine
Your team is already out there in the field, working in the business and interacting with your customers and products daily. Help them develop the “camera confidence” to capture it themselves.
The Content Engine turns the phones we already carry into a working content system. Whether it is through online modules, in person workshops, one to one training, or group workshops with your whole team…the aim is to develop people’s “camera confidence” through lessons in photo craft, video capture, content pillars and a plan you can actually keep running on your own.
Queenstown businesses whose teams I have trained
Most businesses do not have a content problem.
They have a capture problem.
The best moments happen when no photographer is booked. The guest’s face at the top of the climb. The kitchen at full capacity on a busy night. The 6am light on the ridge before the group arrives. A social media manager can’t be right there when something happens.
But you and your staff already are.
Hiring a social media freelancer for three months costs about the same as this training, and leaves you with nothing when their contract finishes. No themes, no skills, no footage, and a bill you cannot switch off.
The Content Engine aims to build the capability inside your business instead.
Training is a creative investment in yourself, your staff, your systems, and your brand.
Content training options and pricing for solo operators, groups and whole teams
Three ways in, depending on whether you are learning alone, want to learn alongside other businesses, or train as a whole team. Every price below is GST exclusive.
Online Course
A set of online modules to follow in your own time. Perfect for individuals and team members who have busy schedules and want self paced learning options
$
895
+gst, for one registered user
-
Self-paced video modules
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Work through it on your own schedule
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One time cost, lifetime access*
Express interest!
Best for operators and businesses outside of the Queenstown region.
Coming soon!
One to One
For people and business owners that would prefer more personal, one to one, in person training.
$
2,750
+gst, one off cost
-
2 half days at your place of business
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Develop content themes together
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Course access included
Get In touch!
Best for businesses that want to learn in their own time and space.
Popular
Group Workshop
A 2 stage in person workshop series focusing on smartphone photography and videography skills. Work beside other businesses to develop your "camera confidence" and strengthen your content capturing abilities.
$
1395
+gst, for one seat
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12 attendees max to promote small group feel
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Two three hour sessions focused on a mix of theory and pratical learning
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Work in a group setting beside similar businesses
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Pre-workshop webinars teaching you about Content Themes and phone settings
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Belkin Creator Kit comes with every ticket ( Phone tripod, wireless microphone kit)
Next cohort opens soon
This workshop series is meant for businesses located in the Queenstown Lakes region (and those close enought to drive to Queenstown!).
Teams are encouraged to book staff together for a discount!
In partnership with
Workshop series hosted at the Queenstown Business Chamber of Commerce conference room, Level 3/19 Rees Street, Queenstown 9300
Phone Foundations
In house training, half day focus. Perfect for solo operators, or businesses that feel they just need a refresher that helps empower staff to capture content themselves.
$
2,450
+gst, one off cost
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4 hours on site
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Up to 8 staff
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phone craft basics: light, framing, settings
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Applying learning in real business scenarios
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Help empower staff to develop their "camera confidence"
Get in touch!
Best for teams that just need better photos from staff using smartphones to capture content.
$750 +gst per extra staff after 8 people.
Full Day Intensive
Full day intensive training focused on skill building and developing team cohesion around capturing content.
$
4,249
+gst, one off cost
-
Full day on site (8+ hours)
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Up to 8 staff
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Pre-training webinars covering phone skills and content planning
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Morning session: Building "content themes," developing a content plan and phone basics
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Afternoon session hands on with team, practising capturing photo/video content related to your plan
Get in touch!
Can be structured as two half days depending on the needs of your staff and business.
$750 +gst per extra staff after 8 people.
Most Popular
Content Engine Immersion
Full immersion into the Content Engine program across 3 to 4 weeks with a combination of pre-training content audits, in person training, and follow up sessions with SLT teams.
$
5,950
+gst, one off cost
-
Everything in the Full Day Intensive
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Pre-training audit of your current content
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Full day of training with Content themes, phone craft, developing the capture and posting pipeline
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You run it for two to three weeks with two check-ins from me
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2nd Full practise shoot day back on site, working towards a 60-90 day content calendar
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Written "Content SOP" so the plan can survive any staff turnover
Get in touch!
Can be structured as two half days depending on the needs of your staff and business.
$750 +gst per extra staff after 8 people.
Field Programme
For a business whose product happens outside. Guiding, adventure, driving tours, events etc.
$
7,490
+gst, one off cost
-
Everything in the Content Engine Immersion
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1st day of training focus on Content themes, phone craft, developing the capture and posting pipeline
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2nd day I will shadow your team on an actual trip, coaching your guides while they work with real guest
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Field-tested content SOP written for how your trips actually run
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Perfect addition to any current onboarding or training program
Get in touch!
Training days can be structured as half days depending on the needs of your staff and business.
$750 +gst per extra staff after 8 people.
Why train your staff to create content in-house?
Most companies don’t need more gear, they need smarter systems and a trained team.
✅ They’re out in the field every day
✅ Real-time content is authentic and effective
✅ Better UGC = better engagement + trust
✅ Reduces dependency on pro shoots for marketing content
✅ Staff love having creative tools that enhance their role
Keen to book but have something else in mind? Let's design a bespoke experience for your business!
What Queenstown teams say about the training
We recently engaged Chris Chase Photography to run a half-day workshop for a few of our SkyCity Queenstown team members, after being recommended by the Chamber. Chris was incredibly responsive and easy to work with from the start. He tailored the session to our objectives, covering the basics and then guiding the team through capturing their own imagery in a way that supports the type of content and collateral we create.
His communication was clear, his teaching style excellent, and his background in education really showed. The team found the workshop both practical and enjoyable. I’d happily recommend Chris to other businesses or individuals looking to upskill.
Chris ran a workshop with our team at Erik’s. Everyone really enjoyed themselves and we’ve ended up with a team full of enthusiasm for creating content.
Chris is a rare mix of some who’s technically excellent as well a great teacher and motivator of people, making things engaging and fun.
I’d highly recommend his workshops for any businesses wanting to motivate their team to create content.
Your trainer: a registered NZ teacher and working commercial photographer
Hi, I’m Chris Chase — a commercial photographer, filmmaker, educator, and creative consultant based in Queenstown, New Zealand.
Over the past decade, I’ve worked as a trained teacher in New York and across New Zealand, while also spending any spare time working in all sorts of roles within tourism and outdoor pursuits.
I have been a hiking and mountain biking guide, a snowboarding instructor and I’ve worked with tourism operators across NZ create content for all sorts of HERO marketing campaigns.
From creating HERO marketing content for businesses myself, to guiding all sorts of outdoor adventures across New Zealand, I’ve seen firsthand how the best photos often come from the people already out there every day: your staff.
These trainings and workshops were built to give your team the confidence, tools, and systems to turn great moments into even better content, without breaking the bank on new content each year.
-Chris
Chris Chase, Award-Winning Adventure Sports
Photographer, Filmmaker and Educator
Registered NZ Teacher and Proud member of the
Other recognition
Photographer, filmmaker and educator. Capturing the human connection through relatable, impactful and candid imagery.
Queenstown Based, available across New Zealand and the US.
Services
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Education and Training
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