Content Training for Tourism, Hospitality & Small Business Teams

Practical photography, video and content systems training for businesses that want their staff to create better marketing content in-house.

Based in Queenstown and available across New Zealand, these workshops help teams build confidence with the tools they already have, from smartphones to cameras, while developing a clearer system for capturing, organising and using content across social media, websites, campaigns and customer communications.

Training Options

Public Group Workshops

Industry Specific Training

Private Bespoke Training

Examples of Local Industry Served So Far

Public Group Photography Workshops Available Now in Queenstown

Feature Program:
The Content Engine

The Content Engine is a smartphone-first content programme for Queenstown businesses that want to create better marketing content in-house.

Over four practical sessions, you will define your content themes, improve your smartphone photo and video skills, create and publish a photo carousel, edit a short-form reel, and build a content plan for your business
.

The programme is designed for business owners, marketers, sole traders, service providers, makers, tourism operators, hospitality teams and professionals who need a clearer, more repeatable way to create useful content.

You will walk away with practical skills, published examples, a simple content system, and the confidence to know what you can create yourself — and when it makes sense to hire professional help.

Delivered by Chris Chase Photography · Supported by Queenstown Chamber of Commerce · Powered by Noel Leeming · Featuring Shotover Creative

Program begins July 28th, 2026

Training is a creative investment in yourself, your staff, your systems, and your brand.

The Content Engine:
For Adventure Tourism Professionals and Operators

Learn how to capture professional-quality content on every trip, and up-skill to become a better Content Creator for your adventure tourism business.

This is a hands-on workshop series specifically for adventure tourism professionals and operators who want better photos, smarter content systems, and higher quality, brand-aligned storytelling that separates you from your competition… without having to hire a photographer every time.

Customised for on in-the-field training of adventure guides, drivers, and other front line tourism professionals.

Why invest in your Staff?

Most companies don’t need more gear, they need smarter systems and a trained team.

✅ They’re out in the field every day
✅ Real-time content is authentic and effective
✅ Better UGC = better engagement + trust
✅ Reduces dependency on pro shoots for marketing content
✅ Staff love having creative tools that enhance their role

Keen to book but have something else in mind? Let's design a bespoke experience for your business!

Client Success Stories

We recently engaged Chris Chase Photography to run a half-day workshop for a few of our SkyCity Queenstown team members, after being recommended by the Chamber. Chris was incredibly responsive and easy to work with from the start. He tailored the session to our objectives, covering the basics and then guiding the team through capturing their own imagery in a way that supports the type of content and collateral we create. His communication was clear, his teaching style excellent, and his background in education really showed. The team found the workshop both practical and enjoyable. I’d happily recommend Chris to other businesses or individuals looking to upskill.

Chris ran a workshop with our team at Erik’s. Everyone really enjoyed themselves and we’ve ended up with a team full of enthusiasm for creating content. Chris is a rare mix of some who’s technically excellent as well a great teacher and motivator of people, making things engaging and fun. I’d highly recommend his workshops for any businesses wanting to motivate their team to create content.

Your instructor

Hi, I’m Chris Chase — a commercial photographer, filmmaker, educator, and creative consultant based in Queenstown, New Zealand.

Over the past decade, I’ve worked as a trained teacher in New York and across New Zealand, while also spending any spare time working in all sorts of roles within tourism and outdoor pursuits.

I have been a hiking and mountain biking guide, a snowboarding instructor and I’ve worked with tourism operators across NZ create content for all sorts of HERO marketing campaigns.

From multi-day hikes on Te Araroa to mountain bike journeys in the Coromandel, dolphin swimming in Kaikoura, to winter mountaineering on Mt. Ruapehu, I’ve seen firsthand how the best photos often come from the people already out there every day: your staff.

These trainings and workshops were built to give your team the confidence, tools, and systems to turn great moments into even better content, without breaking the bank on new content each year.

-Chris